Ever since the year 2000, Pantone have been sifting through everything
cultural and crowning a color trendsetter, influencer, and, as the explanation behind this year’s choice subtly implies,
savior of the year. This year the experts at Pantone Color Institute, Pantone’s consulting division, have given that
title to Living Coral.
To the lay person it may appear pink-ish but this vibrant color is described by
over at Quartz as ”a peachy shade of orange with a golden undertone” (Quartz). Whichever way you describe its shade and
whatever undertone you sniff out, this year’s color definitely has a message behind its vivacious appearance. Sampled
from the coral reef we, as a race, are persistently destroying, and coming in at a time when we are mistakenly yet
deliberately erecting materialistically sturdy yet ethically hollow walls between one another, when we are diving head
first into the shallow pools of social media, this playful color is asking us to seek authenticity and embrace true
connection and intimacy.
Much can be said about how much weight can be put on color and its effect on us, and though the
following quote by Leatrice Eiseman, Executive Director of The Pantone Color Institute, may have a healthy sprinkling of
marketing vainglory in it, it does sum up quite neatly the reasoning behind their choice:
“Color is an equalizing lens
through which we experience our natural and digital realities and this is particularly true for Living Coral. With
consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the
convivial PANTONE Living Coral hit a responsive chord”
Whether you believe this tasty color will be inspirational
or are as clueless when it comes to color as the fellow below, you can be sure it’ll make its way onto fashion runways,
fancy interiors, lively applications, and most likely technological apparatus.